In September 2020, OLED, the leading domestic manufacturer of OLED luminescent materials, made its debut on the STAR Market, marking a pivotal moment for this low-profile industry giant and gradually revealing the landscape of China's OLED industry.
The OLED industry chain comprises three segments: upstream, midstream, and downstream. Downstream companies, such as those producing mobile phones, tablets, and televisions, are well-known to the general public as they directly cater to end-users. In contrast, the upstream market, characterized by high technical barriers, has seen limited involvement from Chinese enterprises. The majority of Chinese manufacturers primarily focus on OLED intermediates.
However, OLED's two main businesses precisely correspond to the most core links in the upstream of the OLED industry. Organic light-emitting materials are the essential components for manufacturing OLED panels, while vapor deposition equipment represents the most critical segment among OLED production equipment. For a long time, these two areas had been monopolized by foreign enterprises, but now AULIDE is continuously breaking down industry barriers and gradually forging a path towards domestic substitution.
OLED (Shanghai) Technology Innovation Center ,Located atOLED's Jinshan Base in Shanghai, which boasts an annual production capacity of 10,000 kilograms of AMOLED materials, this center takes time as its thread and development as its cornerstone. It comprehensively expounds on AULIDE's growth trajectory, core businesses, development plans, and strategic vision for the future.
At the entrance, an independent prelude hall space is created through a waterfall screen design, delivering a grand spatial experience and a visually striking effect. This exhibition approach aligns perfectly with the company's ethos of "Transforming Perspectives, Beautifying the World." The visual feast crafted by this spatial design seamlessly meets the audience, creating an unforgettable first impression with its awe-inspiring visuals.
Upon entering the exhibition hall, our corporate positioning is immediately presented in the preface, with the enterprise mission of "shouldering the responsibility of revitalizing the national optoelectronic industry" prominently displayed, allowing visitors to instantly grasp the company's development ethos and strategic orientation. Subsequently, an interactive magic wall is employed to narrate the company's developmental journey, a display method that facilitates easier subsequent maintenance and updates.
Considering that the upstream OLED industry primarily targets the B-end market and is not as widely recognized by the general public as the downstream sector, a科普 (popular science) segment has been arranged before introducing the company's business. This section elucidates the mysteries of OLED luminescence, presenting the entire process of OLED emission with a particular emphasis on organic light-emitting materials and evaporation sources. This approach aims to facilitate a better understanding among visitors of the subsequent exhibition content.
Subsequently, the research and development of luminescent materials and evaporation sources are conveyed through a categorized and layered analytical approach. This presentation method aligns with the company's need for a gradual and immersive introduction, allowing visitors to progressively absorb and appreciate the information.
For the production process, we employ big data integration to stream real-time production data into the exhibition hall. This enables visitors to observe the production line's management ecosystem, output efficiency, and data metrics without physically entering the facility. The real-time data display provides visitors with an authentic, credible, and scientifically efficient impression, laying a solid foundation for future collaborations with the enterprise.
Following that, we employ market analysis to elucidate the company's future development strategies. Whether it's the positioning within the ecological chain, the transnational R&D orientation, or the strategic distribution of production capacity, every aspect is presented with solid reasoning and evidence, projecting a stable and well-organized corporate image.
Finally, by highlighting the company's inclusive talent pool and its relentless pursuit of excellence, we demonstrate that the enterprise is fully prepared, both now and in the future, to strive tirelessly towards realizing its industrial patriotism dream, a dream that belongs to OLED.
As the chief designer and implementation entity for this project, Shanghai Lankam Exhibition & Display Design Co., Ltd. leveraged its years of experience serving the optoelectronics industry to assist the enterprise in organizing relevant information. Through a comprehensive understanding of the company's image, culture, and business operations, Lankai helped shape the entire exhibition hall into a cohesive and compelling narrative that remained consistent throughout.
By adopting a grand design approach, Lankai ensured that every display area was meaningful and interconnected, creating a harmonious flow that guided visitors seamlessly from one section to the next. The visitor flow was carefully crafted to be dynamic yet focused, highlighting key elements while maintaining a balanced pace. This perfectly embodied Lankai's design philosophy of "form follows content, and design serves the enterprise," ultimately ensuring the project's effective implementation and ease of maintenance.
Just as OLED pursues a path of pragmatism and innovation, Lankai Exhibition remains committed to embodying these values in its work. Through meticulous research, exploration, and innovative planning and design, Lankai has created a unique exhibition platform tailored specifically for AULIDE. This is not only our mission and pursuit but also a steadfast commitment that will accompany our designs and ultimately help our clients achieve their own brand extravaganzas.
